HealthCare Marketing Ideas: Incorporating A Web Presence Optimization Strategy Into A Healthcare, Lasik, Ophthalmology & Asthma Office.
in Web Presence Optimization (WPO)
Web Presence Optimization (WPO) is about marketing beyond the search engines, it's about your brand management, social media management, content creation & distribution & of course your website. Even with all of the changes that Google has been making to it's algorithm, one thing remains the same, keyword rich content is still king. Within the Heatlhcare community, healthcare marketing, lasik marketing, ophthalmology marketing & asthma marketing has changed because of web presence optimization.
The best way to pick keywords is to use a combination of those methods. Once you know what words to use, you can optimize for them. Generally speaking, the best way to do that is to use one keyword or phrase per every one hundred and fifty words of copy.
Unfortunately, simply knowing the right terms to use and the proper rate at which to use them is not enough. You also need to write for real people. You do not need to be or know a web site developer to have an optimized web site.
If you want your web site to get a lot of traffic, it needs to be written for your customers first, the search engines second. Write your content in the language you and your buyers talk in. Use short sentences that are easy to read. Link all of your pages together. Give your buyers the free content they desire. If you write for people, the search engines will find you and your web presence optimization will do the rest.
There is growing evidence that giving people what they want is the only way to successfully market a business online. The first step in that process is giving customers free, useful content that is easy to find and read.
The same rules that apply to offline marketing apply to online marketing. The only difference is the technology. If you give your customers what they are looking for and use the same phrases and terms they use, you will have mastered web presence optimization.
Art Ruiz Jr is healthcare marketing strategist with ReachLocal Denver. We specialize in creating web presence optimization strategies for Healthcare Industry including Lasik, Ophthalmology & Asthma practices. For more information, please call (303) 498-9324.
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