Google's New Local Search Engine Algorithm: Redefining How Local Businesses Need To Compete Online To Win. from Work With An Expert, Call Me. ReachLocal IMC Art Ruiz, Jr.

Google's New Local Search Engine Algorithm: Redefining How Local Businesses Need To Compete Online To Win.

in Web Presence Optimization (WPO)

Last updated 1 year ago

What does Google do better than any other search engine around? They provide us with a better user experience. We think it, we type it, and we find it. When Google is indexing billions of pages of website content online, they are asking themselves this question about your website. "How relevant is this website, to the industry that this business serves, within the local area that this business is in?" When your website is ranked and compared to your peers in the local marketplace by Google, the perceived relevancy and authority that they have now assigned to you is determining how often, where and when your site shows up on their search engine.

Here is a fantastic presentation that all business owners should watch. Nathan Hanks of ReachLocal explains how Google's new algorithm is impacting businesses around the Nation.

Google 2011: What You Need To Know

When you factor in the 3 pieces to this new algorithm (Website Relevancy) + (Business Online Reputation) + (Business Social Authority) = Higher Organic Rankings, it's easy to see how traditional search engine optimization (SEO) efforts are becoming less effective in this new environment. Web Presence Optimization (WPO) is the new Search Engine Optimization (SEO).

Art Ruiz, Jr. is a Web Presence Optimization (WPO) expert with ReachLocal Denver. Want to learn more? Call me today at (303) 498-9324.

Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.