Bad Blogger? Learn How To Write Engaging & Keyword Rich Headlines That Don't Suck And Grow Your Web Presence Optimization (WPO).
in Web Presence Optimization (WPO)
In this web 2.0 world, everyone is an author. Everytime you post something on your website, blog, Facebook or twitter account, you are publishing content. Why do some articles and posts get read more than others?
It's the headline! When you go to your favorite online news website, you scan the headlines to read things that interest you or things that grab your attention. The more descriptive, unique or engaging that the headline is, the more likely you are to read it. Here are some great ideas on how to write effective headlines when you are blogging.
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Informational & Industry Expertise
One of the top reasons to create content is to help share your expertise with clients and consumers. For example, a jewelry store could share tips on how to identify a high-quality diamond. Try one of these headline ideas to get you started writing an expertise-driven article:
1) 7 Effective Ways to (Blank)
2) What You Should Know Before Purchasing Your Next (Product/Service)
3) 5 Things To Do When Researching (Product/Service)
4) What People Need to Know About (Product/Service) Before Buying It.
5) An Idiot's Guide to (Product/Service)
How-Tos & Product Info
Customers enjoy content that helps them get the most out of the product or service they’re buying from you. For example, a spa owner could share tips on how clients can get the best stress relief on the day of a massage. Here are five headlines to spark your imagination:
6) A Beginners Guide to Getting the Most Out of Your (Product/Service)
7) The Most Effective Way to Maintain Your New (Product)
8) How to Reduce Stress Level & Provide A Better (Service)
9) 10 Easy Things To Do To Extend The Life of Your (Product/Service)
10) 5 Steps for Ensuring (Service) Quality
Customer Testimonials
Sharing the story of a satisfied customer is one of the best types of content to share with customers or prospects. Not only does it feature your products or services, but it also helps illustrate to readers exactly how your business could help them, too!
11) How To Provide Amazing Customer Service For (product/service)
12) Customer Spotlight: (Customer Name) Uses (Product/Service) to (Desired Outcome)
13) Can (Product/Service) Help You (Desired Outcome)? One Customer’s Story
14) 5 Ways (Product/Service) Helped (Client/Customer) with (Desired Outcome)
15) They Love Their (Product/Service)! What One Customer Had to Say about (Business Name)
Art Ruiz Jr is an online media strategist with ReachLocal Denver. To learn more, please call (303) 498-9324. We can also help with your Web Presence Optimization (WPO) as well.
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ReachLocal Denver | Reach Local Denver | Web Presence Optimization | WPO | Art Ruiz Jr | Social Media Optimization | SMO
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