What's In Store For 2011? See What The Internet Experts Are Saying.

Last updated 1 year ago

There is no doubt that internet marketing will continue to become a larger part of every small business in America. See what the experts are saying.

Online Advertising Will Continue to Grow & Evolve.

Online Advertising has been steadily breaking records over the past years to the point where some are predicting spending to reach record-breaking growth, with some sources predicting marketing in the U.S. to reach as much as $50 billion in 2011. So what else can we expect to see in this arena?

Jesse Thomas over at Mashable predicts online advertising will get more local and social this year. After all, both of these advertising formats focus on relevance, which is a cornerstone to any online ad’s effectiveness. With location-aware advertising, consumers who are looking for places to eat, shop and play nearby can be targeted in ways they’re much more receptive to, which makes them that much more likely to click. And studies have shown that consumers trust people they know when it comes to making decisions about what to buy, so infusing your online marketing strategy with local and social elements is a strategy worth your investment.

Smart Phone Use Will Become Prevalent Among Small Business Owners.

Erica Swallow predicts that in 2011 more Small Businesses will be reaching for smartphones, based on a recent Forrester study that shows 49% of small business owners already using these advanced mobile devices. Thanks to the versatility of these wireless digital gadgets, small business owners can take care of a variety of tasks on-the-go, so expect to see increased smartphone use for 2011.

To read the full article click here >>> 2011 Internet Marketing Predictions

Art Ruiz Jr is an online media strategist with ReachLocal. For a free consultation call (303) 498-9324.

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